Here are 3 easy ways to stake out your online real estate for your local business. Free Small Business Websites!
- 1. Get your business listed on Google + Local (formerly Google Places). This is a free service from Google and if used properly can get your local business a page one listing on Google. If you are really good, your business will also show up on page 1 of a mobile search also. Make sure to claim you Google + Local.
- 2. Create a Facebook page for a particular service or class that you offer.
This page will be highly targeted and specific and will solve a problem or answer a question that your customers have. Don’t go hard core and start selling on Facebook. Instead give them some good information and provide a way for them to contact you. Get them to like your page and you’ll be able to send them and invitation to your next event.
- 3. Use Craigslist to post a community service or meeting or even an ad for your business. Lots of people search Craigslist for service people. I found my wedding photographer, a moving company and a trash hauler on Craigslist. I also get tenants for the rental houses there.
With all these methods you need to provide lots of information to keep your readers engaged. Include pictures if you have them. If not, get some. Include directions, phone numbers, when to call, who to talk to. Make it look nice.
Try to provide a lot of information about the service, class or product you are featuring. Keep it focused on one thing, one subject and make sure to tell them what to do. Call now, come over at 9 am, or go to my website and fill out a form (if you have one).
When they call, take all their information so you can contact them in the future. If you have a website then you want to direct them back to it to your lead capture page.
So there you have it! Three Free methods to get a small business website that attract customers.
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More effective than a fancy company website is a lead generation website. A lead generation website has one purpose, get customers in your “door” so to speak. You want to capture as much information as necessary to follow up with them at regular intervals.
The amount of information depend on many factors. Things you want to capture might be name, mobile phone (to text them), email, mailing address, business name and more. The more information you ask for the less likely you get the lead, but the better that lead will be.
To discuss your very own lead generation website with us either call Lana (734) 224-1804 or head on over to our other website, DotComSecrets Ann Arbor, and hear what Russell Brunson has to say about Lead Gen sites. Watch the webinar to find out how to get 100 customers in 100 days.