Ann Arbor Lawyer: Search Research
This quick research about Ann Arbor Lawyer revealed the following:
Each month about 2400 people search for the term “ann arbor lawyer”. Another 1600 search for “ann arbor attorney”.
The cost for a Google Adwords ad could be as high as $6.53 per click.
The 1 law firm advertising on Google Adwords doesn’t show up in Google Places for natural search. You are missing the boat because it has been shown that when your site appears in the natural search results and the paid search results too your credibility goes up and your conversions increase!
Also, just showing up in the natural search results gives your business more credibility than showing up in the paid position only. If this business is doing well with Adwords then there is a great chance that adding this site to natural search results will yield even better performance.
Only 11 Law firms or lawyers show up on Page 1 of Google.
There appears to be about 50 or more lawyers in Ann Arbor that haven’t claimed their Google Place page.
What Does This Mean For Ann Arbor Lawyers?
This means you are probably missing about 4,000 potential customers each month that are looking for an Ann Arbor Lawyer or Ann Arbor Attorney. Not a big deal if you already have all the business you can handle.
One Possible Conclusion
Most of the lawyers and law firms in Ann Arbor have all the business that they can possibly handle that’s why they are not taking advantage of the free Google Places page that Google offers.
If this is a mistake perhaps some Ann Arbor lawyers would like more business and want to take advantage of what local search can do for them. Please give us a call 734 224-8104 and we can show you a few ways to get more customers using the internet.
You can also take a look at this handy-dandy, step-by-step guide to claiming your free Google local listing, your Google Places page.