One Way To Use Your Auto-Responder
It is reported that you’ll need to communicate with your potential customers at least 7 times before they become your customer. What are you going to say to them?
The more information you ask for the less likely you will get the lead to fill out the form. However, someone who does is very interested in your products or service so they are a gem!
Capture their contact information using your auto-responder. Ask for mailing addresses, telephone numbers, and email addresses for multiple methods to follow up with each person.
With all this information you can follow up in many ways. Send postcards using a personalized and automated card mailing system. You can call them directly, because they gave you their phone number. You can mail your sales letters, new offers and coupons and other promotional pieces.
You could publish a price list of all the products and services that you offer in an insert, direct mailing package and put them in PDF documents that you can send using your auto-responder. The best way to get them coming back to your site is to send them a link to your website where they can find this information online or be able to quickly download it from your website.
You could also include coupons, order forms, product descriptions, and other sales material. Then send an email to your captured leads with monthly updates, announcements of new sales and products and services, and a request for referrals.
You could also send this to your list using mail. If you have an assistant you could have them call first to talk to the person and then ask them if they would like to receive a copy by mail.
The auto-responder I use is Aweber.
I also use Send-Out-Cards for sending cards and postcards.